Java House x Realand
Local Protein Coffee
This collection showcases digital and print assets designed for the launch of Java House’s protein beverages, made with protein sourced from another local Iowa City brand. Community and collaboration were central to the creative approach, with visuals that celebrate both brands and emphasize locally sourced ingredients.
The campaign performed well on Facebook and Instagram and generated strong responses through Square Marketing emails. Realand was also ecstatic with the final graphics. This resulted in over 400 protein-boosted beverages selling in the first week of the launch.
Photography by me. Assets created using Photoshop, Illustrator, ChatGPT, Adobe Firefly Generative AI, and Google Gemini Nano Banana 3.
Planning Phase
I used ChatGPT as a partner to plan and execute The Java House’s protein beverage launch from concept to campaign. By narrowing in on what mattered most—local brands, a great-tasting product, and clear benefits—I created cohesive social media content and marketing emails that told one strong story. ChatGPT helped me brainstorm, refine messaging, and stay focused, turning big ideas into actionable creative quickly. It allows me to work smarter, not harder, and transform what would normally require a team of two or three people into something achievable by one experienced marketer. Efficiency meets creativity, and the results speak for themselves.
ChatGPT Example:
“Meet the Protein” Carousel (Partner Highlight)
Goal: Build trust + community
Vibe: Outdoor-inspired but subtle
Slide flow:
Hook:
Text: “We partnered with Realand Nutrition.”
Visual: Coffee cup + outdoor backdrop (trail, gravel, trees).Why Realand:
Text: “Developed with outdoor athletes in mind.”Protein facts:
Text: “Grass-fed whey • fat & lactose free”How it shows up:
Text: “Blended into your favorite latte.”Community tie:
Text: “Local coffee. Local fuel.”
